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# Graphics and Television: Five Charts on How Streaming Audiences Have Reorganised
- URL: https://meridian.labs.enova.studio/graphics-television-streaming-audiences-reorganised/
- Published: 2026-04-17T12:00:00.000Z
- Updated: 2026-05-02T12:27:57.000Z
- Description: Five charts trace how streaming audiences have settled into new patterns after the consolidation cycle.
- Author: Daniel Park
- Tags: Graphics, Television, Arts, Business

The five charts that accompany this piece trace how streaming audiences have settled into new patterns following the mid-tier consolidation cycle of the past two years. The patterns produce a clearer picture of where the form is going than the headline subscriber figures provide on their own.

## Chart one

The first chart shows monthly active users across the surviving major services. The pattern is one of stable user bases at each service, with the cross-service overlap (users with multiple subscriptions) higher than at any prior point.

## Chart two

The second chart shows the watching-time distribution across services. The distribution is more even across services than the subscriber-count data alone implies; users with multiple services tend to use them at meaningfully different intensities.

## Chart three

The third chart shows the content-investment patterns across services. The big-budget original-programming investments are concentrated in a smaller number of services; the secondary services have shifted toward licensed content and more modest original programmes.

## Chart four

The fourth chart maps the international subscriber bases. Several major American services now have international subscriber counts that exceed their domestic numbers; the international growth is the principal source of subscriber expansion.

## Chart five

The fifth chart layers in the advertising-tier data. The shift toward ad-supported tiers across most services has been more substantial than the public commentary has captured; the advertising revenue is now the fastest-growing component of streaming-service revenue.

## What the charts together show

What the charts together show is that streaming has settled into a configuration that resembles, in important respects, the late-stage cable television industry. The configuration will continue to evolve; the basic shape is now clearer than at any prior point in the form's history.